It has been a dream of mine for as long as I have worked as a fashion photographer in Tokyo to bring more of my Serbian heritage to the world of fashion photography here in Japan.
That opportunity presented itself when we visited Serbia this summer. One of the bigger fashion events in the Balkans, the Belgrade Fashion week introduces new designers every year and gathers fashion lovers from around the country and surrounding region. The scale of the event is still considerably small compared to other European fashion capitals like London or Milan, but it still offers a very fresh take on fashion design and what is wearable on everyday basis.
This combination of sculptural, which Serbian designers and artist have done so well throughout the history and everyday is what has inspired this shoot of mine, as well as the unique Serbian marketplaces. With that idea in mind, I created a collection of looks at the busiest Belgrade markets.
First design that caught my attention while visiting Belgrade Design Hub located at one of the most popular tourist parts of town ( Dorcol ) was Budislava‘s top heavily decorated with blue, black and white feathers and very three-dimensional tulle sleeves, so beautiful I couldn’t take my eyes off of it. Paired with that we included these space-defying pants that resemble Japanese hakama with a very long sequined belt, pants which will foresee the trend for 2019 ( tying the pant sleeve with strappy sandals / straps)
An Unlikely Connection
Together with Budislava featured at the Belgrade Design Hub is another Serbian designer Jasmina Vujović designing under the name GetUp Design. Her designs are as she proudly stated heavily influenced by Japanese heritage and culture, not so much unlike Issey Miyake and Yoji Yamamoto.
Big thanks to model Katarina Đukić for this amazing opportunity to bring this idea and concept of mine to reality and make it even better than I could ever imagine.